I am passionate about building brands and specialize in translating strategic objectives into impactful visual communications. With a focus on empowering creative teams, I excel at driving exceptional work while leveraging automation and technological advancements to optimize processes and achieve meaningful results.
I have a proven history of managing a team of designers, web developers, and creative freelancers. I am a leader who encourages autonomy, supports personal growth in the workplace, and ensures that all voices around the table are heard. As a manager, I seek to build the best outcome by leveraging people’s strengths and ensuring deliverables are completed on time and at a high quality.
As a multidisciplinary designer, I bring extensive expertise across a range of skill sets, including branding, layout design, wireframing, illustration, photography, videography, and animation. Beyond these core competencies, I have actively contributed to building and maintaining multiple websites, creating and organizing content for digital campaigns across social media, designing email campaigns and automations, improving SEO to enhance site searchability, and developing a comprehensive library of assets for our organization’s DAM system. Additionally, I spearheaded the formation of a cross-departmental user engagement committee to deepen our understanding of audience interactions with our content, and I successfully launched our sister organization’s first grassroots CRM platform for advocacy expansion throughout the state of Texas.
As a dedicated creative professional with over 20 years of experience, my expertise is deeply intertwined with my dedication to the education sector. From my beginnings as a production artist at my university alma mater to empowering borrowers with financial literacy resources, championing public schools across our great state of Texas, leading a fundraising campaign to rebuild an elementary school in Uvalde following a national tragedy, promoting scholarships for aspiring teachers, and inspiring current educators to persevere and excel in their roles, my unwavering commitment to the transformative power of education has guided nearly every step of my career.
I appreciate the challenge that comes with each new project. I don’t shy away from uncertainty and acknowledge that the best creative solutions are often found in the complexity of discovery and testing.