Joel Goudeau builds mission-driven brands, along with the systems, teams, and creative engine that make them last.
For nearly two decades he has led brand and creative work across Texas education and public-good advocacy, including Raise Your Hand Texas and the Charles Butt Foundation, both founded by Charles Butt, chairman of the Texas grocery chain H-E-B. He currently serves as Creative Director at the Charles Butt Foundation, where he leads the organization's brand, marketing, and communications and sits on its leadership team.
His work spans brand strategy, creative direction, integrated campaigns, and the digital and data systems that turn advocacy into engagement. He leads from service, in the belief that the best creative work makes the mission and the people carrying it the hero.
For nearly two decades he has led brand and creative work across Texas education and public-good advocacy, including Raise Your Hand Texas and the Charles Butt Foundation, both founded by Charles Butt, chairman of the Texas grocery chain H-E-B. He currently serves as Creative Director at the Charles Butt Foundation, where he leads the organization's brand, marketing, and communications and sits on its leadership team.
His work spans brand strategy, creative direction, integrated campaigns, and the digital and data systems that turn advocacy into engagement. He leads from service, in the belief that the best creative work makes the mission and the people carrying it the hero.
This portfolio captures a portion of the creative work behind that story.