I am a creative lead with over 6 years of management experience who encourages collaboration and fosters a culture where creativity can thrive, human insights and data work in harmony, and bold ideas come to life.
Currently, I serve as Creative Director at the Charles Butt Foundation, where I lead the development of mission-driven brands and campaigns—overseeing strategy, storytelling, and creative execution across digital, multimedia, and cross-channel platforms to advance statewide advocacy, public education, and social impact.
Over the past 10 years, I have helped build two mission-driven brands for Charles Butt, chairman and former CEO of H-E-B. I’ve directed statewide advocacy campaigns that mobilized grassroots supporters and influenced grasstops policymakers, with billions in education funding on the line. I led the creative and narrative strategy for "Hope Blooms in Uvalde," a fundraising campaign that fully funded a new $60 million elementary school through the Uvalde CSID Moving Forward Foundation. I consulted on long-term brand positioning for CAST Schools and partnered with an agency to launch the statewide expansion of TeachersCan.org—a multi-year, digital movement elevating the teaching profession and sparking educator-led storytelling across Texas.
Areas of expertise:
• Brand Development & Content Strategy
• Creative Direction & Team Leadership
• Narrative Change Campaigns & Social Impact Advocacy
• Agency Partnership & Creative Vendor Management
• Multimedia Production (Design, Motion Graphics, Photography, Video, UAS Operator)
• UX/UI Strategy & Visual Design
• Project & Workflow Management (Asana)
• AV Production & Live Event Experience
• Brand Development & Content Strategy
• Creative Direction & Team Leadership
• Narrative Change Campaigns & Social Impact Advocacy
• Agency Partnership & Creative Vendor Management
• Multimedia Production (Design, Motion Graphics, Photography, Video, UAS Operator)
• UX/UI Strategy & Visual Design
• Project & Workflow Management (Asana)
• AV Production & Live Event Experience
I thrive on the challenges that come with changing objectives, where strategy and creativity intersect. I believe the boldest creative breakthroughs don’t come from playing it safe—they’re born in the messiness of discovery and the grit of problem-solving.